Tag: crisis case studies
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Health science journalism–don’t just blame the journalists for getting it so wrong
Coffee is good for you, coffee is bad for you. Red wine will save your life, red wine will kill you. Low carb diet is the best, low carb diet is dangerous. Most major news outlets feature health science news with information designed to help us choose healthier lives. The problem is, much of it seems contradictory, headlines seem designed to scare us into attention rather than inform us. It’s ironic: the fear expressed by particularly the younger generation about food, pharmaceuticals, lifestyle choices and the like is matched only by their extreme distrust in the media. In other words, it seems the attention-desperate media have been successful in creating a state of fear, even while losing the public’s …
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Is Instagram TooLateagram?
It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.” ”Too late” is now the classic story of much crisis response and may well describe the latest attempt of Instagram co-founder and CEO Kevin Systrom to quell the storm and restore trust. The good news is that he has come forward with the appropriate response regarding the attempt to change Terms of Service language to allow the photo-sharing service to sell users photos. His first attempt was weak …
Categories
Health science journalism–don’t just blame the journalists for getting it so wrong
Coffee is good for you, coffee is bad for you. Red wine will save your life, red wine will kill you. Low carb diet is the best, low carb diet is dangerous. Most major news outlets feature health science news with information designed to help us choose healthier lives. The problem is, much of it seems contradictory, headlines seem designed to scare us into attention rather than inform us. It’s ironic: the fear expressed by particularly the younger generation about food, pharmaceuticals, lifestyle choices and the like is matched only by their extreme distrust in the media. In other words, it seems the attention-desperate …
Categories
Is Instagram TooLateagram?
It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.” ”Too late” is now the classic story of much crisis response and may well describe the latest attempt of Instagram co-founder and CEO Kevin Systrom to quell the storm and restore trust. The good news is that he has come forward with the appropriate response regarding the attempt to change Terms of Service language to allow the photo-sharing service to sell users photos. His first attempt was weak at best: in it he said basically, legalese is hard for…
Categories
Health science journalism–don’t just blame the journalists for getting it so wrong
Coffee is good for you, coffee is bad for you. Red wine will save your life, red wine will kill you. Low carb diet is the best, low carb diet is dangerous. Most major news outlets feature health science news with information designed to help us choose healthier lives. The problem is, much of it seems contradictory, headlines seem designed to scare us into attention rather than inform us. It’s ironic: the fear expressed by particularly the younger generation about food, pharmaceuticals, lifestyle choices and the like is matched only by their extreme distrust in the media. In other words, it seems the attention-desperate media have been successful in creating a state of fear, even while losing the public’s trust. …
Categories
Is Instagram TooLateagram?
It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.” ”Too late” is now the classic story of much crisis response and may well describe the latest attempt of Instagram co-founder and CEO Kevin Systrom to quell the storm and restore trust. The good news is that he has come forward with the appropriate response regarding the attempt to change Terms of Service language to allow the photo-sharing service to sell users photos. His first attempt was weak at best: in it he said basically, legalese is hard…
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First Shell, now ExxonMobil–the oil industry haters strike low blows
Shell Oil was attacked by Greenpeace and the Yes Men back in early summer in a sophisticated, cynical social media strategy. One of the key features was creating videos and a website that looked so much like the real Shell ads and website that it was bound to confuse. I predicted that this would not be the last of this sort of campaign. Sure enough, now ExxonMobil is being targeted in this particularly dark and cynical ad-lookalike. It’s called “Exxon hates your children.” It does seem to have the almost redeeming qualities that the anti-Shell campaign …
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GMO controversy now hits General Mills and Cheerios hard
As if to illustrate the point I was making about the coming controversies around GMO foods, General Mills looks to have lost control of its Facebook page over GMO concerns. An activist organization has “outed” Cheerios as having GM ingredients resulting in what appears to be Cheerio’s and General Mills losing control of their Facebook page. Curious about what horrible, baby-killing ingredient that General Mills was sneaking into their breakfast cereal, I tried to get some info about the genetically modified ingredients causing all the stir. Sadly, the only thing I could find was all-out fear tactics without any real information or evidence of…
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GMO–salmon in headlines now, but this is just a start
The FDA is stalling approval of a GMO salmon being produced by AquaBounty–delays that may force the company out of business. This, despite the FDA finding in 2010 that the fish are safe and pose little harm to natural fish or the environment. GMO, genetically modified organisms, specifically food and crops is very controversial. Proposition 37, a ballot initiative in California that would have required labeling for GMO food went down to defeat. Backers accused Monsanto, the favorite target of anti-production food activists, for funding a campaign to defeat it. (I’m sure if it had passed, the backers would have proclaimed…
